The 10 Whitest Cities In Wisconsin For 2023


The whitest cities in Wisconsin are Richfield and Mayville for 2023 based on Saturday Night Science.

Whitest cities in Wisconsin research summary. We analyzed Wisconsin’s most recent Census data to determine the whitest cities in Wisconsin based on the percentage of White residents. Here are the results of our analysis:

  • The whitest city in Wisconsin is Richfield based on the most recent Census data.

  • Richfield is 95.7% White.

  • The least White city in Wisconsin is Milwaukee.

  • Milwaukee is 32.98% White.

  • Wisconsin is 80.1% White.

  • Wisconsin is the 12th Whitest state in the United States.


Table Of Contents: Top Ten | Methodology | Summary | Table


Today, we are looking at the whitest places in Wisconsin. We won’t measure the number of Whole Foods or Pottery Barns per capita. Instead, we’ll focus on the Census data’s report of race by place in Wisconsin. In particular, we ranked each place in Wisconsin by the percentage of white people.

So where are the whitest cities you can live in Wisconsin?

After analyzing cities with populations greater than 5,000, we came up with this list as the whitest cities in Wisconsin for 2023.

Here are the 10 whites places in Wisconsin for 2023:

  1. Richfield
  2. Mayville
  3. Merrill
  4. Rothschild
  5. Waupaca
  6. Kaukauna
  7. Jackson
  8. Oconomowoc
  9. Rice Lake
  10. Marinette

What is the whitest city in Wisconsin for 2023? According to the most recent census data Richfield ranks as the whitest. If you’re wondering, Milwaukee is the least white city of all those we measured.

Read on below to see where your hometown ranked and why. Or check out the whitest states in America and the most diverse states in America.

For more Wisconsin reading, check out:

The 10 Whitest Cities In Wisconsin For 2023

1. Richfield

Overall SnackAbility

6
/10

Population: 11,704
% White: 95.7%
More on Richfield: Data | Real Estate

2. Mayville

Mayville, WI

Source: Public domain
Overall SnackAbility

8
/10

Population: 5,165
% White: 95.68%
More on Mayville: Data | Real Estate

3. Merrill

Merrill, WI

Source: Wikipedia User Royalbroil | CC BY-SA 3.0
Overall SnackAbility

8
/10

Population: 9,344
% White: 95.42%
More on Merrill: Data | Real Estate

4. Rothschild

Rothschild, WI

Source: Wikipedia User self | CC BY-SA 2.5
Overall SnackAbility

9
/10

Population: 5,535
% White: 95.25%
More on Rothschild: Data | Real Estate

5. Waupaca

Waupaca, WI

Source: Wikipedia User self | CC BY-SA 2.5
Overall SnackAbility

7
/10

Population: 6,252
% White: 95.23%
More on Waupaca: Data | Real Estate

6. Kaukauna

Kaukauna, WI

Source: Wikipedia User Tjrudebeck at English Wikipedia | GFDL
Overall SnackAbility

9
/10

Population: 16,929
% White: 94.94%
More on Kaukauna: Data | Real Estate

7. Jackson

Jackson, WI

Source: Wikipedia User Royalbroil | CC BY-SA 4.0
Overall SnackAbility

5
/10

Population: 7,131
% White: 94.87%
More on Jackson: Data | Real Estate

8. Oconomowoc

Oconomowoc, WI

Source: Public domain
Overall SnackAbility

9
/10

Population: 17,969
% White: 93.87%
More on Oconomowoc: Data | Real Estate

9. Rice Lake

Rice Lake, WI

Source: Wikipedia User Royalbroil | CC BY-SA 4.0
Overall SnackAbility

5
/10

Population: 8,851
% White: 93.58%
More on Rice Lake: Data | Real Estate

10. Marinette

Marinette, WI

Source: Wikipedia User User Royalbroil on en.wikipedia | CC BY-SA 2.5
Overall SnackAbility

7
/10

Population: 11,025
% White: 93.48%
More on Marinette: Data | Real Estate

Methodology: How we determined the whitest places in Wisconsin for 2023

To rank the whitest places in Wisconsin, we had to determine what measurable criteria define whiteness.

We had to count how many white people living there per capita. In other words, the percentage of white people living in each city in Wisconsin.

We looked at table B03002: Hispanic OR LATINO ORIGIN BY RACE. Here are the category names as defined by the Census:

  • Hispanic or Latino
  • White alone*
  • Black or African American alone*
  • American Indian and Alaska Native alone*
  • Asian alone*
  • Native Hawaiian and Other Pacific Islander alone*
  • Some other race alone*
  • Two or more races*
* Not Hispanic or latino

Our particular column of interest here was the number of people who identified as White alone.

We limited our analysis to non-CDPs with a population greater than 5,000 people. That left us with 137 cities.

We then calculated the percentage of residents that are White. The percentages ranked from 95.7% to 33.0%.

Finally, we ranked each city based on the percentage of White population, with a higher score being more White than a lower score. Richfield took the distinction of being the most White, while Milwaukee was the least White city.

We updated this article for 2023. This report represents our tenth time ranking the whitest cities in Wisconsin.

Read on for more information on how the cities in Wisconsin ranked by population of White residents or, for a more general take on diversity in America, head over to our ranking of the most diverse cities in America.

Summary: White Populations Across Wisconsin

We measured the locations with the highest percentage of white people in Wisconsin. According to the most recent data, this list provides accurate information on the whitest places in Wisconsin.

If you’re curious enough, here are the least White places in Wisconsin:

  1. Milwaukee
  2. Brown Deer
  3. Racine

For more Wisconsin reading, check out:

White Population By City In Wisconsin

Rank City % White Population
1 Richfield 95.7% 11,704
2 Mayville 95.68% 5,165
3 Merrill 95.42% 9,344
4 Rothschild 95.25% 5,535
5 Waupaca 95.23% 6,252
6 Kaukauna 94.94% 16,929
7 Jackson 94.87% 7,131
8 Oconomowoc 93.87% 17,969
9 Rice Lake 93.58% 8,851
10 Marinette 93.48% 11,025
11 Muskego 93.41% 24,991
12 Stoughton 93.14% 13,158
13 Plymouth 93.13% 8,883
14 Antigo 92.59% 8,054
15 Suamico 92.57% 12,774
16 New Richmond 92.38% 9,908
17 Mcfarland 92.32% 9,026
18 Menomonie 92.29% 16,721
19 Twin Lakes 92.28% 6,306
20 Sturgeon Bay 92.01% 9,540
21 Cedarburg 91.96% 12,109
22 Delafield 91.86% 7,172
23 West Bend 91.73% 31,639
24 Howard 91.65% 19,828
25 Monroe 91.62% 10,668
26 Sheboygan Falls 91.56% 8,147
27 Marshfield 91.5% 18,668
28 Waterford 91.5% 5,541
29 Ripon 91.34% 7,784
30 Grafton 91.27% 12,081
31 Chippewa Falls 91.0% 14,581
32 River Falls 90.9% 16,058
33 Hartland 90.72% 9,457
34 Platteville 90.67% 11,774
35 Waunakee 90.63% 14,679
36 Milton 90.5% 5,708
37 Oregon 90.42% 11,100
38 Rhinelander 90.35% 8,177
39 Hudson 90.25% 14,500
40 Prairie Du Chien 90.2% 5,549
41 Little Chute 90.18% 11,652
42 Lake Hallie 90.03% 7,099
43 Plover 90.01% 13,435
44 Port Washington 89.98% 12,273
45 Mount Horeb 89.96% 7,727
46 Kronenwetter 89.85% 8,257
47 Monona 89.78% 8,560
48 De Pere 89.53% 25,216
49 Baraboo 89.21% 12,446
50 Richland Center 89.21% 5,097
51 Kimberly 89.16% 7,286
52 Hartford 89.1% 15,526
53 Pewaukee 89.05% 8,203
54 Superior 88.85% 26,601
55 Sussex 88.82% 11,398
56 New Berlin 88.66% 40,289
57 La Crosse 88.4% 52,505
58 Tomah 88.3% 9,515
59 Elm Grove 88.12% 6,456
60 New London 88.11% 7,197
61 Verona 87.95% 13,798
62 Pewaukee 87.93% 15,589
63 Two Rivers 87.82% 11,276
64 Altoona 87.65% 8,244
65 Edgerton 87.59% 5,825
66 Sparta 87.54% 9,955
67 Stevens Point 87.36% 25,752
68 Mukwonago 87.26% 8,255
69 Fort Atkinson 87.17% 12,529
70 Mequon 87.1% 24,814
71 Neenah 87.04% 27,194
72 Waupun 86.99% 11,494
73 Janesville 86.79% 65,506
74 Lake Mills 86.75% 6,194
75 Lake Geneva 86.31% 8,300
76 Eau Claire 86.22% 69,030
77 Onalaska 85.85% 18,760
78 Berlin 85.81% 5,546
79 Cottage Grove 85.71% 7,255
80 Germa 85.7% 20,780
81 Whitefish Bay 85.6% 14,818
82 Wisconsin Rapids 85.53% 18,711
83 Weston 85.18% 15,609
84 Holmen 85.15% 10,613
85 Pleasant Prairie 85.09% 21,193
86 Reedsburg 85.03% 9,942
87 Portage 84.46% 10,351
88 Manitowoc 84.31% 34,267
89 Ashwaubenon 84.28% 17,042
90 Oshkosh 84.27% 66,694
91 Menomonee Falls 84.26% 38,219
92 Watertown 84.05% 23,030
93 Jefferson 84.04% 7,821
94 Beaver Dam 83.99% 16,594
95 Hales Corners 83.57% 7,704
96 Menasha 83.42% 18,157
97 Fond Du Lac 83.33% 44,412
98 Ashland 82.85% 7,890
99 Fox Point 82.41% 6,886
100 Allouez 82.01% 14,072
About Chris Kolmar

Chris Kolmar has been in the real estate business for almost ten years now. He originally worked for Movoto Real Estate as the director of marketing before founding HomeSnacks.

He believes the key to finding the right place to live comes down to looking at the data, reading about things to do, and, most importantly, checking it out yourself before you move.

If you've been looking for a place to live in the past several years, you've probably stumbled upon his writing already.

You can find out more about him on LinkedIn or his website.